What the Heck Is the NBA Cup?!

I’ve established repeatedly that watching sports is a waste of time. Yet I willingly continue to make the same mistake. Take the NBA Cup, for example. This newish, in-season NBA tournament isn’t worthy of my (or your) time. Is it? Let’s find out.

A Little Background

The NBA (National Basketball Association) is the world’s premier basketball league. Headquartered in New York City, the 30-team league rakes in annual revenue in the range of $12 billion, attracting talent from all corners of the globe.

But despite the monetary success of the star-driven enterprise, grabbing headlines in an NFL-obsessed country isn’t a given, and mainstream interest in the 82-game NBA season doesn’t pick up until Christmas (or, for that matter, until the conclusion of the Super Bowl in early February).

It doesn’t help that even prior to the season, a reasonable number of teams have no hope of accomplishing anything meaningful beyond positioning themselves for draft picks. Throw in the fact that NBA players have earned a reputation for taking a liberal number of nights off, and it’s easy to see why casual fans are dismissive of the regular season.

Enter the NBA Cup, a soccer-inspired, in-season tournament that just might convince the naysayers that the NBA regular season is…not totally pointless.

The NBA Cup

Since the 2023-24 season, an October-December tournament has been incorporated into the regular season using the strategy outlined below.

The 15 teams from the Eastern Conference are divided into three groups of five, as are the 15 teams from the Western Conference. Group assignment is randomized, though records from the previous season are accounted for such that groups have a balance of good, mediocre, and bad teams. Here are the groupings for the third annual event (2025-26 season).

East Group A: Toronto Raptors, Atlanta Hawks, Cleveland Cavaliers, Indiana Pacers, Washington Wizards

East Group B: Orlando Magic, Boston Celtics, Detroit Pistons, Philadelphia 76ers, Brooklyn Nets

East Group C: New York Knicks, Miami Heat, Milwaukee Bucks, Charlotte Hornets, Chicago Bulls

West Group A: Oklahoma City Thunder, Phoenix Suns, Minnesota Timberwolves, Utah Jazz, Sacramento Kings

West Group B: Los Angeles Lakers, Memphis Grizzlies, Los Angeles Clippers, Dallas Mavericks, New Orleans Pelicans

West Group C: San Antonio Spurs, Denver Nuggets, Houston Rockets, Portland Trail Blazers, Golden State Warriors

Each team plays the other four in its group once during group play. Two of the games are at home and two on the road, with all four counting toward regular season standings. Games are typically held on Friday nights, known as Cup Nights.

The winners of the six groups as well as the two best second place teams (one from the East and one from the West) advance to the knockout rounds, i.e. single-elimination games starting with the quarterfinals.

Quarterfinal games are hosted by the higher-seeded teams and count toward the regular season.

Semifinal games—which also count toward the regular season—are played in Las Vegas, as is the championship game, which stands out for not counting toward the regular season.

Somehow, NBA schedulers have figured out a way to still have each team play 82 games—aside, of course, from the two sides that make the final (though, again, that 83rd game doesn’t actually count toward regular season standings or statistics).

The NBA Cup, it must be mentioned, comes with far more than mere bragging rights (and a trophy). Each player on the championship team receives a healthy $530,933, while those on the second place team land $212,373 apiece. Players who lose in the semifinals take home $106,187 each, and those exiting in the quarterfinals settle for a personal bonus of $53,093. These generous figures suggest that the NBA itself is hoping to cash in, namely via selling media and/or naming rights for the proceedings. (Amazon and Emirates currently have the respective honors.)

So yes, there’s clearly upside for the league and its players, but is this NBA Cup thing worth our time? We’ll find out when we watch.